Creative Merchants, one of the world’s leading digital marketing services group, is launching an online training program on digital marketing in India this year through its institute IICM. The program, IICM Certificate in Digital Marketing, is geared to help marketing students and brand marketers in India to gain professional digital marketing skills. The course is designed, managed and run by International Institute of Creative Marketing (IICM).

Creative Merchants has a long track record of leadership in the digital space in India and around the world, and its work of digital solutions is lauded by a wide range of clients.

International Institute of Creative Marketing (IICM), located in Mumbai, is one of India’s most recognized and is the fastest-growing marketing institute. Its Institute is noted for producing many of the leading professionals in the Indian online marketing industry.

The combination Creative Merchants years of broad practical experience in digital marketing and the International Institute of Creative Marketing (IICM)’s research on the impact of new media technology on market and marketing communications make IICM Certificate in Digital Marketing a unique and invaluable experience for students and executives of any industry seeking to build their understanding and capabilities in digital marketing. Read the rest of this entry »

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To the ordinary consumers, Fujifilm Holdings Corporation is best known for its photographic and imaging products like Fuji digital cameras.  This Tokyo-based company, however, is much more than that. Fujifilm has also distinguished itself in office equipment products, flat panel display, medical systems, and life sciences.  The company counts on 223 subsidiaries and over 70,000 employees worldwide for the manufacture, distribution and product research.

In 2007, Fujifilm emerged no. 17 in the listing of companies with the most patents registered in the USA, an indication of the company’s vast technological armory in optics, digital imaging, thin film coating and fine chemical applications.  With almost $25 billion in global revenues, Fujifilm has consistently ranked among the world’s largest companies, occupying the 142nd slot on Fortune Magazine Top 400 and holding the 217th place on BusinessWeek’s Global 1000 list.

Formerly operating as Fuji Photo Film Co., Ltd., the company was the prime-mover of the development of Japan’s first electronic computer, called FUJIC, which saw completion in 1956.  In more contemporary times, Fujinon lenses helped shape moviemaking history with  a Fujifilm company supplying high-definition lenses in the filming of Darth Vader scenes shot in total darkness for the George Lucas’  Star Wars: Episode III — Revenge of the Sith.  A high-definition Fujinon Cine lens was developed for these particular scenes which are difficult to film with regular movie camera equipment.  What the Fujinon HD Cine lens delivered were images expressing texture and reproducing subtle black hues.   The high performance of these lenses enabled the Fujifilm company Fujinon to win an Emmy Award for Technology and Engineering. Read the rest of this entry »

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